Vatter Values: Sincerity
One of our additions
“Sincerity makes the very least person to be of more value than the most talented hypocrite.” - Charles H. Spurgeon.
Why is it that people tend to value sincerity so highly? When surrounded by false kindness or smarmy smooth-talking, genuine honesty feels like a breath of fresh air. What is it about this trait that draws such positive attention?
To know why we value sincerity so highly, we first need to understand the detrimental effects of insincerity, specifically with corporations. What happens when a company lies to its customers, and they find out? They could be lying about quality, treatment of workers, what goes into their product, or any part of the manufacturing process that would stand against the average person’s standards. Generally, when people figure this out, the company’s market implodes.
One of the more public examples I can think of is LueLaRoe. Once an MLM clothing powerhouse around 2016, they began cutting the quality of their items and leaving packages outside to get moldy before shipping—then denied ever doing so. Once word got out that this quality drop was widespread (along with several pyramid scheme allegations), their consumer base shrunk drastically.
However, before this happened, the women who sold LueLaRoe clothing took severe financial hits. They bought clothes they could not sell and were denied any refunds or returns. When the company failed to be sincere, the first people to be hurt were those most loyal to their brand.
Insincerity is unpopular because it hurts customers. It pretends to be just transparent enough that they’ll sign the deal, then leaves without entirely fulfilling the promises it made.
As customers ourselves, we too value where we put our money. We care for high-quality products without any ethical qualms. When we hear a company say something, we want them to mean what they say. So, why wouldn't we want to do that ourselves?
Sincerity is the culmination of all the other values discussed in this series. Without sincerity, humility becomes false and shallow. Communication becomes crafted to entice rather than speak the truth. Craftsmanship becomes less of a valued goal and more of a facade to be undercut. Transparency becomes opaque while trying as hard as possible to convince you that you can see through it. If you are insincere about your values, they ultimately mean nothing.
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